LUCID HQ

The conceptualization behind the branding & identity of Lucid HQ's logo design, is a minimalist font with a box around it. The background used for the branding collateral is achieved using 'Acrylic Pour' Painting Technique.

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Acrylic Pouring is a Fluid Painting technique. Here, you mix different acrylic colors with a pouring medium and apply them to the canvas. As the name suggests, you pour them directly onto the canvas. Then you let the paint flow, change the direction of the flowing process. The fluid painting technique used is called Tree Ring / Swirl Painting. Once the painting had dried, high resolution pics were taken and then applied across the branding collateral.