FAQ's
DIGITAL ART
Q. WHAT IS GRAPHIC DESIGN?
Graphic design uses visual compositions to solve problems and communicate ideas through typography, imagery, color and form. It is visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools.
Q. WHAT DOES A GRAPHIC DESIGNER DO?
Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. A graphic designer creates posters, bus wraps, billboards, packaging, logos and marketing materials, depending on the industry—graphic designers work at magazines, advertising and marketing agencies, and more. Selecting photos and typefaces, and developing layouts for advertisements, annual reports, brochures, magazines and other projects are also part of the gig.
Q. HOW MUCH DOES IT COST TO HIRE A GRAPHIC DESIGNER ?
Prices depend on many variants, but you can be sure you are getting a great value for your design project. Design jobs depend on the range/ duration of the project. Typical LOGO design would cost INR 15,000. Prices for branding, editorial design, corporate identity, brochure design, infographics, illustration/ concept art, marketing collateral, graphics for web sites, direct mail design, email marketing, mailing labels, presentation folders, and any other designs your business may require vary depending on the requirements. If you have small changes to a pre-existing file that takes 5 min for a quick update, we will charge the min amount of INR 3000. You won’t find that with some of our competitors. We encourage prospective clients to compare LUCID HQ with agencies producing the same level of work.
Q. WHAT TOOLS OR SOFTWARE DO YOU USE?
We use Adobe (Photoshop, Lightroom, Illustrator, XD and InDesign.), CorelDraw, Sketch, Web Design
(Wix & Squarespace)
Q. HOW DOES YOUR LOGO DESIGN PROCESS WORK?
During our initial logo meeting, we first begin by discussing the client’s ideas, target market, and uses for this logo. We then ask for samples of existing logos that the client likes or dislikes to get an idea/ reference. Sometimes the client already has a design concept in mind. Other times, they have no idea what they want. Either way, we make sure we have collected enough information before we begin work. Our logo design service is very straight forward. If you’d like to see extra concepts after our initial three ideas/concepts or if you need a couple logo designs for multiple companies our service can be priced according to your needs.
Q. IS THE ARTWORK OUR PROPERTY ONCE PAID FOR?
No, not the actual artwork files unless agreed upon in the proposal. However, ALL approved web images and high resolution images purchased are 100% yours once the project is fully complete and paid for.
Q. HOW WILL I RECEIVE MY DESIGN PROJECT ONCE IT IS FINISHED?
A finished project is yours upon receipt of final payment. At your request, we will supply the electronic files to you via dropbox, wetransfer or through e-mail. We also keep a copy of your project on file for later updates or should you lose your copy.
Q. DO I GET A VECTOR FILE FOR MY LOGO ONCE CREATED?
YES, you get EPS (vector), jpeg, png, and a word file that works like clipart. Our logo design can be used to complete stationery and brand marketing – including business card, letterhead, envelopes, brochure design, editorial design, graphics for websites, direct mail design, email marketing, mailing labels, presentation folders, and any other designs your business may require.
Q. HOW DO I CHECK ON THE PROGRESS OF MY LOGO JOB DURING DESIGN PROCESS?
Once deposit is received, normal turnaround for logo design is 15 days. We present the logos to the client at the black and white stage, then again at color stage, and wait for final approval before we save out all the files for you. The client logo files are their artwork and we are up front about this part of the process. We do save your work in case you lose the files or need them sent again in the future.
Q. WHAT IS THE CLIENT’S INVOLVEMENT IN THE DESIGN PROCESS?
As a Multidisciplinary agency, we listen to our clients from the start. We encourage the client to bring in any concept samples, color combinations/swatches, and ideas they may have to help us get an idea of style before starting to work with new clients. During the design process, the client is asked to approve certain colors and fonts before work continues. Once the design project is ready for print we will submit a final proof for the customer’s approval before submitting to production. Once a job is in production, the job cannot be cancelled. At the conclusion of a project, the client may request the artwork in various formats(jpeg, png, eps, pdf, ps, etc) if payment was made for design services.
Q. I NEED SOMETHING DESIGNED ASAP. CAN YOU HELP ME?
We can usually accommodate your rush job depending on how full our production schedule is however, a rush fee may be added. Give us a call to find out.
TRADITIONAL ART
Q. WHAT IS A CONCEPT ARTIST?
Concept artists, also called “conceptual artists," create visual images of ideas for use in areas such as animation, illustration, gaming, advertising, print, and many others. Concept artists work with other art departments to ensure that the right visual style is reflected in each part of the project.
Concept artists have a unique skill set. They have mastered the art of using paint, pencils, software programs, or whatever it takes to draw weapons, vehicles, environments, graphics, or the characters needed for any given project. Concept artists are an essential part of the creative and production process. As such, they are a valuable asset to companies, big and small, who are always on the lookout for artists who display exceptional style, creativity and talent.
Q. WHAT DO YOU CHARGE FOR WALL MURALS/ CANVAS PAINTING?
Prices depend on many factors like dimensions, material (paper, canvas, wall), duration required to execute. Generally, wall murals range from INR 700/ sqft to INR 4000/ sqft.
For A4 size and above the minimum charge starts from INR 10,000.
Q. WHAT MEDIUMS CAN YOU DO?
Depending on the material (Paper, canvas, wood, wall) I can execute watercolor, acrylic’s, ink (pen/paint), graphite, charcoal, color pencil and pastel.
Q. WHAT PAINTS DO YOU USE?
We primarily use quality international products from Pabeo, Molotov, Liquitex, Montana, Folkart to name a few. If there’s another brand you’re interested in using, give me a call.
Q. WHAT IS THE TYPICAL LONGEVITY OF A NEW PAINT JOB?
This is determined by a number of factors. 1. The exterior’s finish; 2. where you are located; and 3. the quality of your last paint job. Another factor to consider is how well the area to be painted is prepared. For example, some people like to save money by eliminating the preparation, as they’re only interested in a quick paint job that will spruce up their home so they can sell it. Other people choose to have superior preparation so they can expect their paint job to last longer. Depending on these factors, you can expect the painting to last a minimum of 15 years post sealant if the area to be painted is prepared properly before getting started.
Q. WHAT TYPES OF ENVIRONMENTALLY FRIENDLY PAINTS DO YOU USE?
Most paints already have low VOC's. However, non- VOC paints are available upon request.
Q. HOW MANY COATS OF PAINT DO YOU GENERALLY APPLY?
Application of two coats of paint, guaranteed. However, there are some cases where two coats are not needed and that would be discussed with the customer.
